Mentors On Tap Episode 24

Steve and Doc discuss some of the various things you need to consider when trying to evaluate your return on ad spend (ROAS), as well as calculating your gross and net profit margins.

Do You Have A Question For The Mentors?

With a combined 60 plus years of experience developing and running businesses and nearly as much online experience, the mentors are here to answer your questions related to business, marketing, SEO or the internet, with the occasional drink or cigar question tossed in for good measure.
I think you forgot to mention fishing… I KNOW you meant to. ~ Doc

Mentors On Tap – Ep. 18 – Accessibility

Mentors On Tap – Ep. 18 – Accessibility

This week, we're joined by Kim Krause Berg, who we think is the preeminent authority on accessibility. It's a very deep topic, so in a half-hour, we'll barely be able to touch on the high points. But she explains what is "law" and what can create vulnerability to...

Mentors On Tap – Ep. 17 – Structured Data

Mentors On Tap – Ep. 17 – Structured Data

Our good friend, Tony McCreath of Web Site Advantage in Adelaide, South Australia, was kind enough to climb out of bed at 4am this morning, in order to share his extensive experience in structured data mark-up. There's too much to go into to allow us to get into much...

Mentors On Tap – Ep. 16, Some GDPR Questions

Mentors On Tap – Ep. 16, Some GDPR Questions

This week on Mentors on Tap, Doc answers some of Steve's questions about GDPR and how it may affect different types of web businesses. They also discuss some of the potentially harmful practices that might arise, such as people trying to hurt their competition by...

Mentors On Tap – Ep. 15, Not-So-Exact Match

Mentors On Tap – Ep. 15, Not-So-Exact Match

This week, Steve discusses a recent change to the Google Ads methodology on managing "exact match" keywords, where they seem to be going with something that is maybe/maybe not in the general ballpark of a match. Often, there's little or no relevance at all... but hey!...

Mentors On Tap – Episode 13 – What is the GDPR?

Mentors On Tap – Episode 13 – What is the GDPR?

Mentors on Tap: Episode 13 This week on Mentors on Tap, we're going into some of the basics of the EU's GDPR (General Data Protection Regulation) which will be in force as of May 25, 2018. Some interesting links for additional information: Here's the entire GDPR:...

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