Mentors On Tap Episode 15

This week on Mentors on Tap Steve describes the effects of a recent change to the way Google Ads handles “exact match” keywords. Spoiler: In the Google dictionary, “exact match” now means “something that may or may not be relevant to the precise term you selected to determine when your ads should appear”. The net effect, in many instances, is an ad budget that gets consumed by impressions for keywords that aren’t relevant to your business. 

Do You Have A Question For The Mentors?

With a combined 60 plus years of experience developing and running businesses and nearly as much online experience, the mentors are here to answer your questions related to business, marketing, SEO or the internet, with the occasional drink or cigar question tossed in for good measure.
I think you forgot to mention fishing… I KNOW you meant to. ~ Doc

Mentors On Tap – Episode 4

This week we talk about an important topic. Maintaining control of your app, and software, that you pay to have developed. It can be a company breaking problem if you suddenly find that you have lost control of the thing that makes you special.

Mentors On Tap – Episode 3

This week we discuss two very different topics. First we talk about the joy that is working on spec and whether you should do it, or not. The we take a very quick look at securing WordPress. We might come back and do an entire series on securing WordPress if there is...

Mentors On Tap Episode 1

Welcome to our first episode of Mentors on Tap! Our goal here is to share our decades of experience in marketing, business and life in general with everyone. If you have a question, please send it to us and we will be happy to answer it to the best of our ability, or...

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