This week, Steve discusses a recent change to the Google Ads methodology on managing “exact match” keywords, where they seem to be going with something that is maybe/maybe not in the general ballpark of a match. Often, there’s little or no relevance at all… but hey! It’s not as if they were billing you for it!  Oh, wait!

The owner of this website has made a commitment to accessibility and inclusion, please report any problems that you encounter using the contact form on this website. This site uses the WP ADA Compliance Check plugin to enhance accessibility.