Mentors On Tap – Ep. 15, Not-So-Exact Match

Mentors On Tap – Ep. 15, Not-So-Exact Match

This week, Steve discusses a recent change to the Google Ads methodology on managing “exact match” keywords, where they seem to be going with something that is maybe/maybe not in the general ballpark of a match. Often, there’s little or no relevance...
Mentors On Tap – Episode 7

Mentors On Tap – Episode 7

Back from our hiatus, the Mentors are ready to field your questions on SEO, Marketing, Business, fishing, or the Meaning of Life (Hint: It’s FISHING!) This week, we’re talking about duplicate content… pull up a chair!
Mentors On Tap Episode 1

Mentors On Tap Episode 1

Welcome to our first episode of Mentors on Tap! Our goal here is to share our decades of experience in marketing, business and life in general with everyone. If you have a question, please send it to us and we will be happy to answer it to the best of our ability, or...