With all the concerns surrounding the current COVID pandemic – will travel be allowed, will most people be vaccinated, will people be comfortable traveling and gathering – Steve and Doc have decided to convert DeepSEOCon 2021 to a virtual event, and wait...Steve and Doc announce Mentors On Tap’s first conference, DeepSEO, the first week of September. Details in the video, or you can check the brief description on our DeepSEO page (and while you’re there, please fill out the RSVP form).Steve & Doc discuss some of the oft-repeated mistakes made (and opportunities lost) during the COVID-19 pandemic. The way we market is changing and it will quite probably be changing drastically over the next year or two. Those of us who are slow to adapt may be...Steve & Doc talk about some of the ways a business can pivot and adjust, adding new products or services or focusing on a new market, in order to survive and thrive in a post-COVID world.Steve and Doc discuss some of the various things you need to consider when trying to evaluate your return on ad spend (ROAS), as well as calculating your gross and net profit margins. This week, Steve and Doc talk a little about a few of the things that can keep a site’s pages from being crawled and indexed. They also discuss crawl budget- who it affects and how.