Mentors On Tap – Episode 24 – Calculating ROAS and Gross vs Net Profit
Steve and Doc discuss some of the various things you need to consider when trying to evaluate your return on ad spend (ROAS), as well as calculating your gross and net profit margins. Mentors On Tap Episode 23 – If your Pages Aren’t Getting Crawled, Is It your Fault?
This week, Steve and Doc talk a little about a few of the things that can keep a site’s pages from being crawled and indexed. They also discuss crawl budget- who it affects and how. Mentors On Tap – Episode 22 – Onboarding a New Client
Starting a new relationship can always be challenging, whether it’s a new boy/girl-friend, business partner or client. With all, though, communication is the key to a smoother transition. As professional consultants, we have to put our clients’ interests...Mentors On Tap – Ep. 19 – Client Expectations and Billing Rate
Steve and Doc dig into the thorny issue of setting client expectations, and then touch on billing rates. How do you avoid scope creep and various other means of being taken advantage of? How do you ensure you’re being compensated for the hours you’re...Mentors On Tap – Ep. 18 – Accessibility
This week, we’re joined by Kim Krause Berg, who we think is the preeminent authority on accessibility. It’s a very deep topic, so in a half-hour, we’ll barely be able to touch on the high points. But she explains what is “law” and what...Subscribe to MOT
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