About Doc

Doc Sheldon's headshotI “retired” from my business management consulting firm in the early 2000s, after a little over 20 years of working on the road. Retirement, I found, isn’t all it’s cracked up to be, though, so I had to find myself a productive focus to keep from going stir-crazy. After nearly forty years dabbling in marketing and business management consulting, as well as editing and publishing newspapers and magazines, I migrated to online marketing, doing SEO copywriting for hire. After a couple of years of intense study of SEO, I eventually expanded into content strategy and then SEO.

A couple of years later, my partner and I launched Top Shelf Copy, a content strategy agency and built it up to a couple of dozen copywriters. With more writers to handle the workload, I then had time to start focusing my time on providing SEO services, from audits to consulting.

As my own focus had shifted to more SEO consulting, I decided to split the SEO functions off to a separate agency – Intrinsic Value SEO – eventually opening branch offices in Australia and the UK, handing off the management of Top Shelf to others.

A lot of people have helped me over the years, in ways I can’t possibly pay back. So Mentors On Tap is my way of paying it forward. No frills, no strings… just straight talk. I hope our efforts help you out.

If you’re hard up for reading material, you can learn more about me (maybe more than you want to know) on my Facebook or LinkedIn accounts.

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