Mentors On Tap Episode 26
Steve & Doc discuss some of the oft-repeated mistakes made (and opportunities lost) during the COVID-19 pandemic. The way we market is changing and it will quite probably be changing drastically over the next year or two. Those of us who are slow to adapt may be left out in the cold.
Do You Have A Question For The Mentors?
With a combined 60 plus years of experience developing and running businesses and nearly as much online experience, the mentors are here to answer your questions related to business, marketing, SEO or the internet, with the occasional drink or cigar question tossed in for good measure.
I think you forgot to mention fishing… I KNOW you meant to. ~ Doc
Mentors On Tap – Episode 26 – Common Pandemic Marketing Errors
Steve & Doc discuss some of the oft-repeated mistakes made (and opportunities lost) during the COVID-19 pandemic. The way we market is changing and it will quite probably be changing drastically over the next year or two. Those of us who are slow to adapt may be...
Mentors On Tap – Episode 25 – Pivoting your Business Post-COVID
Steve & Doc talk about some of the ways a business can pivot and adjust, adding new products or services or focusing on a new market, in order to survive and thrive in a post-COVID world.
Mentors On Tap – Episode 24 – Calculating ROAS and Gross vs Net Profit
Steve and Doc discuss some of the various things you need to consider when trying to evaluate your return on ad spend (ROAS), as well as calculating your gross and net profit margins.
Mentors On Tap Episode 23 – If your Pages Aren’t Getting Crawled, Is It your Fault?
This week, Steve and Doc talk a little about a few of the things that can keep a site's pages from being crawled and indexed. They also discuss crawl budget- who it affects and how.
Mentors On Tap – Episode 22 – Onboarding a New Client
Starting a new relationship can always be challenging, whether it's a new boy/girl-friend, business partner or client. With all, though, communication is the key to a smoother transition. As professional consultants, we have to put our clients' interests above our...
Mentors On Tap – Episode 21 – Securing a WordPress Website
In this episode, we're joined by our old friend and colleague, James Morris, of KISS Web Solutions, to discuss a number of critical considerations in properly securing a WordPress website. James has been deeply involved in the WordPress developer community for many...