Mentors On Tap Episode 28
In this episode, we discuss contracts, agreements, and the different things to watch out for in them from both a contractor/agency perspective and from the customer perspective.
Do You Have A Question For The Mentors?
With a combined 60 plus years of experience developing and running businesses and nearly as much online experience, the mentors are here to answer your questions related to business, marketing, SEO or the internet, with the occasional drink or cigar question tossed in for good measure.
I think you forgot to mention fishing… I KNOW you meant to. ~ Doc
Clauses You Should Watch for in a New Contract
I have never been a huge fan of contracts. I firmly believe that a contract is only as good as the person signing it and almost always favors the party with the most power. I prefer relying on a project scope document to define the project or service, and a simple...
Mentors On Tap – Episode 27 – Announcing DeepSEO Conference and Fishing Charter
Steve and Doc announce Mentors On Tap's first conference, DeepSEO, the first week of September. Details in the video, or you can check the brief description on our DeepSEO page (and while you're there, please fill out the RSVP form).
Mentors On Tap – Episode 26 – Common Pandemic Marketing Errors
Steve & Doc discuss some of the oft-repeated mistakes made (and opportunities lost) during the COVID-19 pandemic. The way we market is changing and it will quite probably be changing drastically over the next year or two. Those of us who are slow to adapt may be...
Mentors On Tap – Episode 25 – Pivoting your Business Post-COVID
Steve & Doc talk about some of the ways a business can pivot and adjust, adding new products or services or focusing on a new market, in order to survive and thrive in a post-COVID world.
Mentors On Tap – Episode 24 – Calculating ROAS and Gross vs Net Profit
Steve and Doc discuss some of the various things you need to consider when trying to evaluate your return on ad spend (ROAS), as well as calculating your gross and net profit margins.
Mentors On Tap Episode 23 – If your Pages Aren’t Getting Crawled, Is It your Fault?
This week, Steve and Doc talk a little about a few of the things that can keep a site's pages from being crawled and indexed. They also discuss crawl budget- who it affects and how.