Mentors On Tap Episode 19
This week on Mentors on Tap, Steve and Doc talk about setting client expectations, to avoid things like scope creep. Naturally, setting a reasonable billing rate follows. How do you protect yourself so a situation doesn’t develop where you’re dedicating an increasing amount of time to servicing a client, without additional payment? How do you ensure your clients don’t devalue your work because you’ve priced yourself too low?
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With a combined 60 plus years of experience developing and running businesses and nearly as much online experience, the mentors are here to answer your questions related to business, marketing, SEO or the internet, with the occasional drink or cigar question tossed in for good measure.
I think you forgot to mention fishing… I KNOW you meant to. ~ Doc
Mentors On Tap – Ep. 19 – Client Expectations and Billing Rate
Steve and Doc dig into the thorny issue of setting client expectations, and then touch on billing rates. How do you avoid scope creep and various other means of being taken advantage of? How do you ensure you're being compensated for the hours you're putting in?
Mentors On Tap – Ep. 18 – Accessibility
This week, we're joined by Kim Krause Berg, who we think is the preeminent authority on accessibility. It's a very deep topic, so in a half-hour, we'll barely be able to touch on the high points. But she explains what is "law" and what can create vulnerability to...
Mentors On Tap – Ep. 17 – Structured Data
Our good friend, Tony McCreath of Web Site Advantage in Adelaide, South Australia, was kind enough to climb out of bed at 4am this morning, in order to share his extensive experience in structured data mark-up. There's too much to go into to allow us to get into much...
Mentors On Tap – Ep. 16, Some GDPR Questions
This week on Mentors on Tap, Doc answers some of Steve's questions about GDPR and how it may affect different types of web businesses. They also discuss some of the potentially harmful practices that might arise, such as people trying to hurt their competition by...
Mentors On Tap – Ep. 15, Not-So-Exact Match
This week, Steve discusses a recent change to the Google Ads methodology on managing "exact match" keywords, where they seem to be going with something that is maybe/maybe not in the general ballpark of a match. Often, there's little or no relevance at all... but hey!...
Fathom Analytics, a Solid Alternative to Google Analytics – Mentors On Tap, Episode #14
This week on Mentors On Tap, we end our lengthy hiatus to discuss Fathom Analytics, a relatively new analytics system that provides a cookieless alternative to Google Analytics, while complying fully with the EU General Data Protection Regulation (GDPR). Well worth...