Mentors On Tap Episode 24
Steve and Doc discuss some of the various things you need to consider when trying to evaluate your return on ad spend (ROAS), as well as calculating your gross and net profit margins.
Do You Have A Question For The Mentors?
With a combined 60 plus years of experience developing and running businesses and nearly as much online experience, the mentors are here to answer your questions related to business, marketing, SEO or the internet, with the occasional drink or cigar question tossed in for good measure.
I think you forgot to mention fishing… I KNOW you meant to. ~ Doc
Mentors On Tap – Episode 24 – Calculating ROAS and Gross vs Net Profit
Steve and Doc discuss some of the various things you need to consider when trying to evaluate your return on ad spend (ROAS), as well as calculating your gross and net profit margins.
Mentors On Tap Episode 23 – If your Pages Aren’t Getting Crawled, Is It your Fault?
This week, Steve and Doc talk a little about a few of the things that can keep a site's pages from being crawled and indexed. They also discuss crawl budget- who it affects and how.
Mentors On Tap – Episode 22 – Onboarding a New Client
Starting a new relationship can always be challenging, whether it's a new boy/girl-friend, business partner or client. With all, though, communication is the key to a smoother transition. As professional consultants, we have to put our clients' interests above our...
Mentors On Tap – Episode 21 – Securing a WordPress Website
In this episode, we're joined by our old friend and colleague, James Morris, of KISS Web Solutions, to discuss a number of critical considerations in properly securing a WordPress website. James has been deeply involved in the WordPress developer community for many...
Mentors On Tap – Episode 20 – Setting a Fair Billing Rate and Overcoming Impostor Syndrome
Doc and Steve discuss the need to set a fair billing rate, according to your abilities, without letting Impostor Syndrome get in the way of earning what you're worth. They also touch on some of the often overlooked (or ignored) costs which should be considered and...
Mentors On Tap – Ep. 19 – Client Expectations and Billing Rate
Steve and Doc dig into the thorny issue of setting client expectations, and then touch on billing rates. How do you avoid scope creep and various other means of being taken advantage of? How do you ensure you're being compensated for the hours you're putting in?